New Car Sales Manager - Premium Automotive Brand

Gauteng, Centurion

R30 000 – R55 000 depending on experience + Car + Incentives + Benefits

An exceptional opportunity exists within one of Gauteng’s most respected and well-established motor groups. With multiple leading brands under its banner and a reputation built on decades of trust, integrity, and customer loyalty, this renowned group continues to set the benchmark for excellence in the region. Their premium brand dealership in Centurion is now seeking a dynamic and accomplished New Car Sales Manager to lead from the front. This is not just a management role — it is a strategic leadership position within a high-performance, premium retail environment.

The Role

You will be responsible for driving the strategic growth of the New Vehicle Department, while ensuring strict adherence to both Dealership and OEM premium standards. The successful candidate will lead, mentor, and inspire a high-calibre sales team to consistently deliver a world-class customer experience while achieving and exceeding monthly unit, profit, and Value-Added Product (VAP) targets.

Key Responsibilities

Strategic Leadership & Team Development

• Recruit, develop, and motivate Sales Executives to maintain a polished, professional, and knowledgeable sales floor.
• Foster a performance-driven culture aligned with premium brand values.

Sales & Market Strategy

• Develop and implement innovative sales and marketing initiatives tailored to the Centurion/Pretoria premium market.
• Drive lead management excellence and conversion optimisation.

Performance & Pipeline Management

• Daily tracking of sales pipelines, forecasting, and conversion ratios.
• Ensure monthly targets are consistently achieved or exceeded.

Stock & Brand Management

• Oversee vehicle ordering, inventory control, aging management, and showroom merchandising in line with strict Corporate Identity standards.

Customer Experience Excellence

• Maintain outstanding Customer Satisfaction Index (CSI) scores.
• Professionally manage escalations and ensure seamless handovers and vehicle deliveries.

Financial Accountability

• Manage departmental budgets, gross profit margins, and expense control on every deal.

Minimum Requirements

• 3–5 years’ experience as a New Vehicle Sales Manager within a franchised dealership.
• Experience with a premium/luxury brand such as BMW, Mercedes-Benz, Audi, Lexus, or Land Rover will be highly advantageous.
• Grade 12 (Matric) essential; tertiary qualification in Business or Marketing advantageous.
• Strong working knowledge of dealership systems such as Kerridge, Sales Force, CMS, Evolve, or Automate.
• Valid, unendorsed South African Driver’s License.
• High emotional intelligence, executive presence, and the ability to engage confidently with discerning clientele.

Why This Opportunity?

• Join a motor group with an enviable reputation and long-standing goodwill.
• Lead within a premium brand environment that values excellence and professionalism.
• Work directly with an experienced Dealer Principal in a strategic growth-focused role.
• Be part of a business where customer loyalty and repeat business are the norm — not the exception.

If you are a refined, performance-driven New Car Sales Leader ready to represent a premium brand at the highest level, we would like to engage with you confidentially.

You will need the following documents and experience to apply.

• A FULL CV in Word or PDF format - Must include Company Names, Dates of Employment and Reasons for Leaving
• Qualification Certificates (Matric & F&I)
• A valid Driver’s License
• A recent photograph of yourself
• 3 months of payslips
• Names and contact numbers for at least 2 References

PLEASE DO NOT APPLY ON THE WEBSITE.

Please send your CV and documents to paula@astorrecruitment.co.za  

NOTE: Should you not hear from one of our Representatives within 14 days of submitting your application, please consider your application unsuccessful for this position.

Matric

Business Degree or Diploma would be beneficial

Minimum Requirements

• 3–5 years’ experience as a New Vehicle Sales Manager within a franchised dealership.
• Experience with a premium/luxury brand such as BMW, Mercedes-Benz, Audi, Lexus, or Land Rover will be highly advantageous.
• Grade 12 (Matric) essential; tertiary qualification in Business or Marketing advantageous.
• Strong working knowledge of dealership systems such as Kerridge, Sales Force, CMS, Evolve, or Automate.
• Valid, unendorsed South African Driver’s License.
• High emotional intelligence, executive presence, and the ability to engage confidently with discerning clientele.